Prashant Vermaa Business Blog

A Call to Reclaim Focus in a Digitally Distracted World

At the vibrant new Crossword flagship store in Juhu, Mumbai, a thought-provoking book titled Win the Battle of Your Mind: Scroll Less, Read More by renowned author and Asia’s first Reading Coach, Reeta Ramamurthy Gupta, was launched. The book release was graced by distinguished educationist and business leader Dr Niranjan Hiranandani, drawing a packed audience of readers, educators, and students.

Dr. Hiranandani’s Reflections on Reading in the Scroll Era

Speaking at the launch, Dr Niranjan Hiranandani addressed the growing concern of digital distraction. He remarked, “In an age where mindless scrolling consumes our attention, this book is a timely guide to reclaiming our mental space. Reeta’s work challenges us to consciously choose reading as a tool for growth, mindfulness, and clarity. The human brain is a powerful organ we must nourish it with meaningful engagement rather than allow it to wither under digital fatigue.”

He further underscored the revolutionary impact of reading throughout history and its irreplaceable role in shaping minds.

An Educator’s Endorsement

Professor Daivata Chavan Patil, a researcher and academician, shared her impressions of the book during her opening remarks. “I found the book deeply enriching,” she said. “As someone who constantly urges students to embrace deep reading, I believe this book perfectly encapsulates how books can serve as a foundation for motivation, insight, and breakthrough thinking.”

Author’s Vision: Read to Transform

Reeta Ramamurthy Gupta elaborated on the purpose behind her writing: *“As a reading coach, I’ve witnessed firsthand how cultivating a reading habit can elevate both personal and professional lives. It sharpens focus, boosts creativity, strengthens empathy, and supports emotional resilience. This book is designed to be an easy-to-digest guide for anyone seeking real, behavioral transformation. Because I truly believe Padhega India, Toh Badhega India.”

Bookstores Echo the Message

Nidhi Gupta from Crossword Bookstores shared her excitement about the launch: “In today’s world of constant distraction, this book offers a much-needed invitation to reconnect with focused reading. It’s a powerful read for anyone looking to regain control over their attention and sharpen their mind.”

Interactive Dialogue and Closing Thoughts

The event, smoothly anchored by media professional Shobha Pillai Coutinho, concluded with an interactive Q&A that allowed the audience to reflect on their own reading habits. Dr. Bhagwan Balani, Principal of Bombay Teachers’ Training College, wrapped up the session by emphasizing the need to instill reading habits in educators first so they can guide the next generation of learners.

Notable Attendees and Lively Engagement

The gathering was attended by an array of distinguished guests including entrepreneur Dheeraj Gupta, educator Anju Kishinchandani, Dr. Bhagwan Balani, and enthusiastic students from the Vatsalya Foundation. Book lovers from all walks of life joined in what became a celebration of reading in the modern age.